Last year’s winner Cyrens smile for the camera along with MARIGOLD HL Low Fat Milk deputy general manager Michael Ong.
Hurrah! The nation’s premier inter-school cheerleading competition is back.
CALLING all cheerleaders out there. Bring out the pompoms and get ready to cheer your hearts out as Cheer 2013 is here.
Presented by MARIGOLD HL Milk with main sponsor Silkygirl and co-sponsor Sugus, Cheer 2013 was launched this week, and the national cheerleading competition definitely looks more exciting than ever.
The Cyrens will be going all out to make it four championships in a row, saying they’ve been training hard every single day since last year’s competition.
The launch in Bandar Utama, Petaling Jaya kicked off with a dynamic performance by Cheer 2012 all-girl and co-ed division winners Cyrens from SM Sri Kuala Lumpur and Zodiac from SMK Kepong respectively.
MARIGOLD HL Low Fat Milk deputy general manager Michael Ong said the company is proud to be associated with Cheer once again.
“The cheerleading event is special because it helps to foster family spirit. It does very well in bringing families together,” said Ong.
“I have always believed that each tournament has to be better than the previous year – this is where we see the continuous improvement with Cheer. That’s why I’m very much looking forward to this year’s final.”
This highly anticipated competition is supported by the Youth and Sports Ministry and the Education Ministry, and is sanctioned by CHARM (the Cheerleading Association and Register of Malaysia).
Last year’s Co-Ed division Winner Zodiac performs a spectacular show at the launch.
Cheer 2013 is currently the biggest cheerleading competition for secondary school students in the country.
“Cheer is an event we find hard to resist because it is always fun, and brimming with life and the energy,” said Alliance Cosmetics CEO Ng Chee Eng, representing makeup brand Silkygirl. “We see it every year, and it is just amazing. We definitely do not want to miss that.
“We also hope our products will help unleash the girls’ confidence in this competition.”
Cheerleaders posing with CHEER 2013 sponsors (standing second from left to right) Alliance Cosmetics CEO Ng Chee Eng, Star Publications (M) Berhad Managing editor June Wong, Marigold HL Low Fat Milk Deputy General manager Michael Ong and The Wrigley Company (Malaysia) Sdn Bhd Marketing Director Lai Yoon Chan.
Co-sponsor Sugus will also be back for the fourth year running, bringing along their well-known sweets for the event – always a hit with the cheerleaders.
The Cheer 2013 finals will be taking place at the Putra Indoor Stadium in Bukit Jalil, Kuala Lumpur on June 29 and 30 (Saturday and Sunday). Admission to the event is free to all members of the public.
Cheer 2013 is also introducing two new divisions this year: Juniors in the All-Girl division and a “Pee Wee” showcase that caters to primary school students.
n Cheer 2013 is organised by R.AGE and presented by MARIGOLD HL Milk. The main sponsor is Silkygirl and the co-sponsor is Sugus. Red FM is the official radio station.
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