THERE’S a new app in town, and it can get you money-can’t-buy experiences like backstage access to your favourite celebrities, exclusive autographed merchandise and VIP invites. And oh, it lets you manage your Hotlink prepaid account as well.

We’re talking about the Hotlink RED app, which was launched last week at an exclusive party in Bangsar, Kuala Lumpur.

It’s an app that only Hotlink customers can download, and it not only lets you do stuff like check your credit balance or data usage and top-up your credit, it also gives users access to the #LiveLifeLoud platform where you can get those amazing rewards we just mentioned.

The launch event itself was one of those rewards, with celebrities and personalities like Carey Ng, Joseph Germani, Wak Doyok and Darren Ashley all showing up to mix and mingle with some lucky customers.

Star power: A host of celebrities and personalities gathered to help launch the Hotlink RED app, which is exclusive to Hotlink users.

There were also plenty of games around the event area, but the highlight of the night was probably the performance by Ashley’s band, Dash, who gave a typically electrifying performance.

The event won’t be the only one for RED app users this year. Hotlink has already lined up activities and rewards for users for the entire year. Redeeming these rewards could be as simple as being the first to click on them when the push notification comes through, or a little more complicated, like having to submit a specific photo.

But the most important thing is, the app will be completely free.

“We will not charge any data charges on our app. So (using it is) completely free of charge, and it will be high-speed Internet access,” said Navin Manian, Head of Prepaid, Maxis Berhad.

To check out the app, you can look it up on Google Play. An iOS version will be out soon.