By BRENDA CH’NG and JESSIE LIM
alltherage@thestar.com.my

CHEERLEADERS across the country have been ramping up their training in anticipation of CHEER 2015, the 16th edition of the biggest cheerleading competition in Malaysia on Aug 15 at the Sunway Pyramid Convention Centre.

And trust us when we say all that hard work isn’t going to be in vain. Aside from the glory of winning the title, these industrious cheerleaders also have other things to look forward to at the finals, thanks to some very generous sponsors.

They can look forward to Miacare and Femfresh products, sponsored by Diethelm Keller SiberHegner Holding (DKSH) Malaysia Sdn Bhd. DKSH is a market expansion services provider that distributes Miacare and Femfresh, among many other products.

Star Media Group Berhad account servicing executive Ng Bi Yan (left) with BenQ regional sales manager Neo. BenQ is the manufacturer of Miacare Acne Patch, which will be given away at CHEER 2015 and promises to combat blemishes. – SAMUEL ONG/The Star

Richard Neo, regional sales manager for Miacare’s manufacturer, BenQ Materials Corporation, thinks CHEER 2015 is a great platform for the brand’s new product, Miacare Acne Patch.

“Because Miacare Acne Patch is a relatively new product in the market, we wanted to increase brand awareness, and CHEER 2015 is perfect for us to further introduce it to participants and their friends to help combat visible blemishes,” said Neo.

He added that CHEER 2015 would give them the accessibility of reaching out to more of their main target audience through product sampling, compared to their online and campus campaigns.

DKSH Malaysia Sdn Bhd marketing executive Sherlyn Leong, too, believes that CHEER 2015 is a great platform for them to introduce Femfresh, an intimate hygiene wash.

(from left) The Star Media Group”s Account Servicing manager Mandy Seah with Ginvera Marketing Ent Sdn Bhd”s group product manager Tan and senior product executive Cossin Gan. Ginvera is returning as a sponsor for the third time, giving away its Nu Teen facial cleanser, which will help young people have clear, healthy skin. – ONG SOON HIN/The Star

“Girls who are active and adventurous may wear tight and restrictive outfits, which in turn might irritate the intimate skin. Therefore, we want to educate these girls about Femfresh as it has a specially designed pH-balanced formula that cleanses, refreshes, and helps protect the most sensitive area against irritation,” said Leong.

Unable to resist the allure of CHEER, Ginvera Marketing Ent Sdn Bhd is extending its support for the third time, this time to give away its Nu Teen facial cleanser, aimed at ensuring young people have healthier, more radiant complexions.

“Nu Teen is targeted at youths who have oily and pimply skin. We want to help them achieve healthier skin,” said the company’s group product manager Shellies Tan.

Tan added that Nu オンラインカジノ日本 Teen recently went through a re-branding exercise and is now back with an improved formula and packaging.

“Our new formula can also help soothe sensitive skin, and has twice the oil control,” she said.

As if all the beauty and hygiene goodies weren’t enough, there are also gastronomic delights in the offing.

Thanks to returning sponsors Mamee-Double Decker (M) Berhad, there will be lots of mouth-watering Perfecto Popcorn for the cheerleaders to enjoy at CHEER 2015.

“We want to let people know that eating popcorn can also be done at home while watching movies or at events like this,” said the company’s brand manager Hester Hew Ve-Han.

Launched in May, Perfecto Popcorn’s buttery goodness comes in three flavours: Ultimate Caramel, Chocolate in Love and French Vanilla. The best part?

Participants and audience members at CHEER 2015 won’t know which flavour they’ll get in their goodie bags, so a surprise is definitely in store.

(from left) The Star Media Group”s Account Servicing manager Eddie Fung together with Berjaya Starbucks Coffee Company Sdn Bhd”s public affairs and digital strategy senior manager Salleharon and Annie Pang. Starbucks will be giving away vouchers at CHEER 2015 for its brand new sparkling drink, Fizzio. – ONG SOON HIN/The Star

Good food needs to be washed down with a good drink, and nobody does good drinks like Starbucks. The coffee giants will be throwing in beverage vouchers for their new sparkling drink, Fizzio.

“This is our new innovation, it has never even been served at Starbucks before!” said Berjaya Starbucks Coffee Company Sdn Bhd public affairs and digital strategy senior manager Salleharon Ahmad.

He added that Starbucks can never say no to CHEER because most of their customers are young people who make the cafe their go-to place to hang out.