The future of journalism: At this year’s Poskod Journalism Campus, R.AGE will be hosting a panel discussion called ‘Journalism For Gen Y’. Pictured here is last year’s campus.

IF you’re a media or journalism professional interested in figuring out just how social media is changing the news media industry, then the Journalism For Gen Y panel discussion is what you’re looking for.

Hosted by R.AGE, the discussion will be held this Friday as part of the Poskod Journalism Campus, an event at the 2014 Cooler Lumpur festival.

The speakers on the panel will include lecturer and social media advocate Niki Cheong (a former editor at The Star), Time Out Kuala Lumpur editor Lim Chee Wah, PopFolio network managing director Loo Jia-Wei and Astro Awani editor of magazine programming Zan Azlee.

Moderating the discussion will be our own R.AGE editor Ian Yee.

As the theme for this year’s Cooler Lumpur festival is #Fast, the panel will also be discussing how the consumption of news is speeding up in the already fast-paced world of journalism.

Poskod.my editor-in-chief Ling Low hopes this session will help paint a clearer picture of what journalism has evolved into.

(From left to right) The Cooler Lumpur Festival literary director Umapagan Ampikaipakan, BMW Group Malaysia head of corporate communications Sashi Ambi, British Council Malaysia Arts manager Grey Yeoh, Makchic editor-in-chief Myra Mahyuddin and Low holding up this year’s Cooler Lumpur theme, #Fast, at the festival’s launch.

“On a daily basis, people are getting their news updates from social media, not from television. They can share news on Facebook one minute, and have a meme about the story the next minute. And before you know it, the meme becomes the story. So, where is all of this leading? That’s what we want to find out,” said Ling.

“You can also see a trend in the way headlines are being written to capture the attention of Facebook users, or in order to improve search engine results.”

If you’re interested and curious about what the future holds for journalism, come join us! Admission is free, and the event is open to walk-ins, but you are highly recommended to pre-register at poskod.my to book a seat.